Mitre has unveiled England International and Aston Villa skipper Tyrone Mings as the brand’s new global ambassador. Mings will support Mitre’s […]

In November 2021, we launched our 100-1-0 strategy setting out our commitment to taking action for people and our planet. The […]

This Christmas, Mitre is backing homeless charity Shelter’s call to clubs up and down the country to ditch their home shirts […]

Mitre has announced a new long-term partnership with The Football Association (The FA), with the British football brand continuing as the […]

With online shopping on the up and retailers adapting to an unpredictable retail climate, Pentland Brands has increased its business-to-business (B2B) […]

Jodie Soussan has been appointed as the new Global Brand Director for the Canterbury and Mitre brands. Jodie joined Pentland Brands, […]

Our mission is to make brands that matter so, with many people currently in lockdown, our brand teams have been creating some fantastic online initiatives to keep their communities motivated and entertained. Here are some of the highlights so far…  Berghaus #ClimbingTheWalls […]

Mitre has announced a new collaboration with 15-year-old content creator Max Hayes – better known as ‘Match Day with Max’. Max is […]

Mitre has partnered with Pro:Direct, the world’s largest online football retailer, for an exclusive event at their flagship Central London store. […]

Top of the game With over 20 years’ experience across a range of commercial, category, marketing and business development roles, Charlotte […]