Brands taking action for people and planet in 2021

In November 2021, we launched our 100-1-0 strategy setting out our commitment to taking action for people and our planet. The strategy outlines three major goals to be achieved by our centenary year in 2032 – here’s how our brands worked towards them this year.

100 million consumers living positive, active, sustainable lifestyles

With participation in outdoor swimming increasing threefold over the past two years, in 2021 Speedo introduced its ‘Outsiders Club’, which celebrates the joys of outdoor swimming through the stories of real outdoor swimmers.

Canterbury announced its support for seven of the brightest talents in youth rugby in collaboration with SportsAid. The brand is offering kit and mentoring opportunities to help up-and-coming stars reach their potential.

Our brands have also supported grassroots sport, with Canterbury launching its IRFU Give It A Try programme to help girls aged 8-14 to learn rugby and ellesse uniting with Patta to create its ‘City Slam’ community tennis tournament.

Kickers teamed up with independent clothing brand Lucy & Yak to create its first ever vegan friendly boot, with a recycled lining and dyeing processes with reduced water and energy consumption.

1 million people living better lives in our communities

Our goal is to make a positive difference to the communities in which we operate. This year, our brands supported over 1,000 charities, not-for-profit organisations and social enterprises through volunteering, funding and product donations.

Mitre teamed up with In Kind Direct to support their Summer of Play campaign, helping 330 UK charities engage children in physical activity over the summer holidays.

Kickers joined forces with Show Racism The Red Card for Wear Red Day, lighting up the London Eye to raise awareness of the importance of taking action against racism.

We’re also committed to improving transparency across our supply chain, to protect human rights and the environment. This year Speedo was awarded the highest scoring British brand in the Fashion Transparency Index, for improving the transparency of its supply chain policies and practices.

A Net Zero business by 2032

Our brands are working to design products with a lower environmental impact, with Endura planning to reach carbon negativity as early as 2024. Berghaus increased the number of products in its MADEKIND™ range by 34% in 2021 and Canterbury designed its latest Pro jersey from 100% recycled polyester, using 21% less CO2 on average.

Our brands planted six million trees in 2021 to support reforestation and biodiversity, and will plant another six million in 2022.

Find out more about how we plan to deliver on our commitment to people and our planet through our 100-1-0 strategy here.

Related News