Charity partners


We partner with a selection of international charities to support causes that resonate with our brands’ consumers and make a positive impact on the communities in which we operate.

Our three main goals are inspiring young people to be more active, empowering disadvantaged communities and reducing our environmental impact.


Panathlon provides sporting opportunities for over 17,500 young people with disabilities each year. Our partnership will enable the expansion of Panathlon’s swim programme to involve over 5,000 disabled swimmers and more than 1,000 young leaders over three years.

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Unitas Youth Zone

Unitas Youth Zone is an incredible twenty first century youth centre and registered charity, providing a safe, happy and open environment for disadvantaged young people near our HQ in North London. We work with them to champion the next generation, providing mentoring support to help build employability skills.

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charity: water

charity: water brings clean and safe drinking water to people in developing countries. We work with charity: water to carry out projects in India and Cambodia – two of our sourcing markets – and bring clean water directly to local communities.

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We work with Oxfam GB to offer support to migrant families in China who struggle to access education and social support. We have supported over 2,000 people with services like after-school care and extra-curricular activities, providing a safe environment and fostering social integration.

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Lendwithcare is an initiative created by CARE – one of the world’s leading aid and development organisations – to help entrepreneurs in emerging markets establish or expand their businesses through a series of small loans. Our employees across the UK, Europe, Asia, Australia and the USA, select entrepreneurs to support with a loan and, when the loan is repaid, the funding is returned and used to support CARE’s wide-reaching poverty fighting programmes.

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Making the Leap

Making the Leap is an innovative grassroots charity working to promote positive change for young people in society. We work with Making the Leap to break down career barriers for young people through development opportunities such as mentoring and interview skills workshops.

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Room to Read

Room to Read aims to create a world free from illiteracy and gender inequality. Over the next three years, Pentland Brands will support two major education programmes in Cambodia, helping around 6,800 children, aged 12 to 17, each academic year.

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St Andrews Mitre

In Kind Direct

In Kind Direct works to ensure everyone has access to the products they need to keep clean, safe and well. Over the past two decades, we’ve partnered with In Kind Direct to support 3,107 charitable organisations across the UK by donating products to people that need them.

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