Charity partners

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We partner with a selection of international charities to support causes that resonate with our brands’ consumers and make a positive impact on the communities in which we operate.

Our three main goals are inspiring young people to be more active, empowering disadvantaged communities and reducing our environmental impact.

SportInspired

SportInspired tackles childhood obesity in disadvantaged communities through fun and inclusive sports programmes for schools. We support sports festivals and outreach programmes in four UK locations: Blackburn, London, Nottingham and Sunderland.

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Panathlon

Panathlon provides sporting opportunities for over 17,500 young people with disabilities each year. Our partnership will enable the expansion of Panathlon’s swim programme to involve over 5,000 disabled swimmers and more than 1,000 young leaders over three years.

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The British Council

The British Council supports economic empowerment through educational opportunities. We support the development of online learning resources that enable more young people, especially women, in Thailand to access the craft sector.

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Unitas Youth Zone

Unitas Youth Zone is an incredible twenty first century youth centre and registered charity, providing a safe, happy and open environment for disadvantaged young people near our HQ in North London. We work with them to champion the next generation, providing mentoring support to help build employability skills.

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charity: water

charity: water brings clean and safe drinking water to people in developing countries. We work with charity: water to carry out projects in India and Cambodia – two of our sourcing markets – and bring clean water directly to local communities.

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Oxfam

We work with Oxfam GB to offer support to migrant families in China who struggle to access education and social support. We have supported over 2,000 people with services like after-school care and extra-curricular activities, providing a safe environment and fostering social integration.

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Lendwithcare

Lendwithcare is an initiative created by CARE – one of the world’s leading aid and development organisations – to help entrepreneurs in emerging markets establish or expand their businesses through a series of small loans. Our employees across the UK, Europe, Asia, Australia and the USA, select entrepreneurs to support with a loan and, when the loan is repaid, the funding is returned and used to support CARE’s wide-reaching poverty fighting programmes.

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Product donations

We aim to donate surplus stock to those that need it most. We partner with charities such as In Kind Direct to distribute our products to charities across the UK. Where items cannot be donated, our recycling partner, First Mile, uses innovative recycling methods to transform our products so they can be re-used.

In 2021, our EMEA regions had a total of 120,0375 non-stock, surplus stock and deadstock items, of which 82% was donated to charity or recycled.