Endura
Endura
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Engineered for all riders

Much-loved cycling brand Endura joined the Pentland Brands stable in 2018. Founded and based in Scotland, Endura makes cycling clothing, shoes, protection and apparel for all cycling disciplines, meaning no matter which bike you ride or what type of cycling you do, Endura has you covered.  From a strong ethos of engineering, it brings disruptive innovations to the market and into the hands of riders; advancing the performance, function and durability of cycling wear.  From its origins as a local Scottish hero, it has grown to become a global market leader…and it’s not stopping there.

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Has #SpreadTheStoke sent your stoke level through the roof?

10 All The Stoke
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0 Stokeless
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Spring is here, the trails are ready for shredding and the stoke is rising. The Endura family are out there spreading the stoke right now – we’ve assembled a rad roster of riders all gripping it and ripping it in new season Endura kit.

See who you can spot in the full edit on YouTube - link in bio.

Find all of our latest and greatest gear at endurasport.com

#SpreadTheStoke
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Today is the UN’s International Day for the Elimination of Racial Discrimination and we’d like to share Endura ambassador @mrsgowherescotland's new film After The Storm, produced by Mòr Diversity.

Watch the film, share the film, use the film to propagate difficult and important conversations, and most of all - challenge discrimination.

Find a link to view in our bio
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#RideOverRacism #MòrDiversity
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Take a ride down to the @stenochcentre today for the last chance to see our #ProjectHeid installation.

Have you seen it already? What did you think?

#BrainAwarenessWeek
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Interested in seeing our fascinating #ProjectHeid helmets and finding out more about the stories behind the scans?

We're displaying them as part of an installation in the @stenochcentre in Glasgow over the weekend. Pop in and check them out for yourself.

#BrainAwarenessWeek @thebraincharity
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This #BrainAwarenessWeek we've used the graphic nature of traumatic brain injuries, which can often be hidden in plain sight, to inspire some very special one-off helmets.

This video tells the story of Ian Charlesworth. Ian was 59 years old when he almost lost his life while cycling, suffering a traumatic brain injury after being hit by an HGV. He wasn't wearing a helmet.

Hear from Ian, and his wife Joy, on why you should...

#ProjectHeid @TheBrainCharity
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We're proud to be sponsors of today's @TheBrainCharity Head Matters event in Liverpool. Hear from charity's CEO, Nanette Mellor on the day's plans.

The charity does amazing work in helping support those living with brain injuries, mentally, physically and socially. Give them a follow, and if you're in Liverpool today, be sure to head down and check it out.

#ProjectHeid #BrainAwarenessWeek
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