Engineered for all riders
Much-loved cycling brand Endura joined the Pentland Brands stable in 2018. Founded and based in Scotland, Endura makes cycling clothing, shoes, protection and apparel for all cycling disciplines, meaning no matter which bike you ride or what type of cycling you do, Endura has you covered. From a strong ethos of engineering, it brings disruptive innovations to the market and into the hands of riders; advancing the performance, function and durability of cycling wear. From its origins as a local Scottish hero, it has grown to become a global market leader…and it’s not stopping there.
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Has #SpreadTheStoke sent your stoke level through the roof?
10 All The Stoke
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0 Stokeless
Spring is here, the trails are ready for shredding and the stoke is rising. The Endura family are out there spreading the stoke right now – we’ve assembled a rad roster of riders all gripping it and ripping it in new season Endura kit.
See who you can spot in the full edit on YouTube - link in bio.
Find all of our latest and greatest gear at endurasport.com
#SpreadTheStoke
Outstanding racing from @tumelo_makae and @unathi.nxumalo at @capepic, with the @pumpforpeace team finishing the gruelling stage race in 20th position.
Photos: Ewald Sadie | @shift_media_co
The epic keeps coming at @capeepic for the @pumpforpeace team. Saturday's stage threw wind, rain, muddy and challenging trails into the mix for @tumelo_makae and @unathi.nxumalo.
Photos: Ewald Sadie | @shift_media_co
No dramas, all epic. The @pumpforpeace team recovered quickly from a very early broken chain for @unathi.nxumalo, coming home in 35th place on another brutal day of racing at @capeepic.
Photos: Ewald Sadie | @shift_media_co
The @pumpforpeace team put in another impressive performance under dramatic skies in yesterday's @capepic time trial for their best result yet.
Still lots of racing to come for @tumelo_makae & @unathi.nxumalo over the next few stages.
Photos: Ewald Sadie | @shift_media_co
After a couple of tough @capeepic stages, the @pumpforpeace team rode enjoyed their best stage yet yesterday.
Today's stage might be shorter for @unathi.nxumalo and @tumelo_makae, but it's a time trial so it'll be a full gas effort.
Photos: Ewald Sadie | @shift_media_co
Today is the UN’s International Day for the Elimination of Racial Discrimination and we’d like to share Endura ambassador @mrsgowherescotland's new film After The Storm, produced by Mòr Diversity.
Watch the film, share the film, use the film to propagate difficult and important conversations, and most of all - challenge discrimination.
Find a link to view in our bio
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#RideOverRacism #MòrDiversity
A tough shift for @unathi.nxumalo and @tumelo_makae on stage one at @capeepic over a tough, long stage.
The @pumpforpeace riders will be back for more today - make sure you'll following them for more epic content.
Photos: @shift_media_co
A great start to @capeepic for the @pumpforpeace team with @tumelo_makae & @unathi.nxumalo in fine form and looking sharp in their new Endura Custom kit. An epic week of racing lies ahead.
Photos: @shift_media_co
Take a ride down to the @stenochcentre today for the last chance to see our #ProjectHeid installation.
Have you seen it already? What did you think?
#BrainAwarenessWeek
Interested in seeing our fascinating #ProjectHeid helmets and finding out more about the stories behind the scans?
We're displaying them as part of an installation in the @stenochcentre in Glasgow over the weekend. Pop in and check them out for yourself.
#BrainAwarenessWeek @thebraincharity
This #BrainAwarenessWeek we've used the graphic nature of traumatic brain injuries, which can often be hidden in plain sight, to inspire some very special one-off helmets.
This video tells the story of Ian Charlesworth. Ian was 59 years old when he almost lost his life while cycling, suffering a traumatic brain injury after being hit by an HGV. He wasn't wearing a helmet.
Hear from Ian, and his wife Joy, on why you should...
#ProjectHeid @TheBrainCharity
We're proud to be sponsors of today's @TheBrainCharity Head Matters event in Liverpool. Hear from charity's CEO, Nanette Mellor on the day's plans.
The charity does amazing work in helping support those living with brain injuries, mentally, physically and socially. Give them a follow, and if you're in Liverpool today, be sure to head down and check it out.
#ProjectHeid #BrainAwarenessWeek
This #BrainAwarenessWeek we're proud to launch Project Heid in partnership with @TheBrainCharity.
Four helmets, designed using real-life brain scans of people that have suffered traumatic brain injuries after cycle accidents. None of the riders were wearing a helmet at the time.
Each design has been carefully constructed in partnership with some of the UK's top neurologists and includes doctors annotations relating to each injury displayed.
Follow the link through our bio to find out more.
#BrainAwarenessWeek #ProjectHeid
