Endura
Endura
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Engineered for all riders

Much-loved cycling brand Endura joined the Pentland Brands stable in 2018. Founded and based in Scotland, Endura makes cycling clothing, shoes, protection and apparel for all cycling disciplines, meaning no matter which bike you ride or what type of cycling you do, Endura has you covered.  From a strong ethos of engineering, it brings disruptive innovations to the market and into the hands of riders; advancing the performance, function and durability of cycling wear.  From its origins as a local Scottish hero, it has grown to become a global market leader…and it’s not stopping there.

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The women's Pro SL Primaloft Jacket has been designed with core insulation and warmth in mind with a close race fit, and a stretch insulated backfor completely unrestricted movement for you're working hard.

Find out more at endurasport.com
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The fine folks at @athertonbikes and the awesome @andreas.kolb66 of @athertonracing have been nominated across a bunch of categories in the @mtbnews User Awards.

Follow the link in our bio to vote for them.
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New signing @brooke.trine checking in to tell us about her plans for 2023 ...

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@johnysalido is starting the year with a bang by putting on @freeridefiesta - find what else he has planned in 2023 ...

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Checking in with @reedboggs before the big public day at @freeridefiesta ...

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What's up @johnysalido! Hear from the main man about his new Mariachi kit - handmade in Scotland by Endura Custom - and how you can win one too if you're heading to @freeridefiesta tomorrow. ...

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Bright Fridays - whatever type of winter you ride in, its worth planning your days a bit differently and carrying a bit more kit with you to keep safe.

Our in-house mountain bike guide has gathered together some helpful winter riding tips for you - follow the ThinkWINTER link through our bio to read more.

#ThinkWINTER
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Jumping into a rad Thursday with @johnysalido at @freeridefiesta ...

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New signing @brooke.trine calling in from @freeridefiesta ...

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Dropping in. We're in Mexico for @freeridefiesta - lots of action incoming over the next few days. ...

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It's (Bright) Friday the 13th. Are you a superstitious rider? Right sock on before left? Got a lucky pair of gloves?

Let us know your pre-ride rituals in the replies.
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Who do Endura Custom create and make customised road, MTB and tri kit for?

✅ Clubs and teams
✅ Bike brands like @pipedreamcycles
✅ Riding groups
✅ Cycling organisations
✅ Guides and instructors
✅ Shops
✅ Bike cafes
✅ Event organisers
✅ Everyone

Make 2023 the year you make something special to ride in. We're here to help.

Visit endurasport.com to find out how
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Bright(ening) Fridays - a full year of riding stretches out ahead of us and 2023 is shaping up to be pretty flipping great.

Where will bikes take you this year?
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