Engineered for all riders

Much-loved cycling brand Endura joined the Pentland Brands stable in 2018. Founded and based in Scotland, Endura makes cycling clothing, shoes, protection and apparel for all cycling disciplines, meaning no matter which bike you ride or what type of cycling you do, Endura has you covered.  From a strong ethos of engineering, it brings disruptive innovations to the market and into the hands of riders; advancing the performance, function and durability of cycling wear.  From its origins as a local Scottish hero, it has grown to become a global market leader…and it’s not stopping there.

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Monday is for mending. Have you been ripping it up over the weekend?

Our new easy to use garment repair patches are launching soon and we've got some to giveaway.

Update: we have our 10 winners. Look out for deets on the repair patches soon!

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Endura Outlet - find past season gear at great prices.

Head to endurasport.com/sale.list to see what we have for you - link in bio.

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@krisskyle Takeover at @enduraofficial - check out our Stories highlight KK @ TM if you missed it


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BMXer > MTBer > first time racer. We're with @krisskyle as he takes on the epic @transmadeira this week. Kriss can fear.less in our MT500 Helmet and protectors, letting him style it up.

Check out our grid for the first two drops from @engine__films - more coming soon.

Who'd like to see a KK T/O?

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Honey Badger out (for now). ...

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Float like a honey badger, er, sting like a honey badger.

More #BehindTheScenes shots from our Fear.Less shoot now up in our Stories.

Follow the link in our profile or hear to endurasport.com to find out what on earth is going on...

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Check out our Stories for some #BehindTheScenes looks from our Fear.Less shoot with our inimitable honey badger...


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Endura's outstanding helmets, featuring the advanced technologies of @Mipsprotection and @koroyd give riders the fortitude to fear less, allowing them to enjoy their ride more.

With helmets for all riders, you'll be ready for anything this summer, whether you're hitting the gnarliest of trails, shredding the bike park, smashing out long rides on road or gravel, riding to work or even dodging honey badgers.

The collection, including the Virginia Tech 5-star rated MT500 Hemet, is now available in the US for the first time too, meaning that more riders than ever can cycle safer in an Endura helmet.

Find out more at endurasport.com or follow the link in our profile.

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Our #ProjectHeid helmets are now raising money for our incredible campaign partner @TheBrainCharity.

For your chance to win a one-of-a-kind Endura helmet, and to support The Brain Charity continue its incredible work in supporting brain injury patients, visit the Crowdfunder link in our bio.

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