All tribes. One clan.

One of our most recent acquisitions, cycling apparel brand Endura joined in 2018. Founded and based in Scotland, Endura is worn by the world’s top road, mountain bike and triathlon teams and riders. It continues to bring disruptive innovations to the market; advancing the performance, function and durability of cycle apparel for all. Its products have gone on to earn iconic status globally, carrying the brand from Scottish local hero to global market leader.