Twist of wit and shot of social comment

Red or Dead is a pioneer in embracing British humour and street style. Founded in London in 1982 by Wayne and Gerardine Hemingway, its irreverent and playful attitude was an immediate success with young people around the world. Since 1996 it’s been part of Pentland, and true to its roots, Red or Dead continues to deliver its special brand of quirky, enjoyable fashion.

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