From first steps to great achievements

Our brands are there in the moments that matter, from first steps to great achievements. In an ever-changing world, we want to be there for more people, in more of those moments. This drives everything we do.

Like the great athletes and ambassadors we have the privilege to work with, we’re a constant work in progress, an evolving story.

We are at our best when we’re bold in our decisions, focused in our actions and playing to our strengths.

As a family business, not a corporation, we believe in the power of the collective. Every individual has the power to help shape the Pentland of the future.

Your potential is our potential, and it’s our relationships that build and grow brands that last.

We are Pentland Brands and together we make brands matter.

Our approach

Our strategy is to grow our brands sustainably by investing in them over the long-term. We invest in our people, our platforms and our portfolio to build brands that are loved by consumers across the world.  

Being a responsible business has been important to us from the beginning. We pride ourselves on creating brands with a social purpose and we’re committed to making a positive impact on people and our planet.  

Positive business  

We believe that it is our responsibility to work ethically, transparently and sustainably. Our Positive Business strategy sets out our commitment to take action, for people and our planet.  

The strategy focuses on three key areas where we can make a positive impact – building purpose-led brands, reducing our environmental footprint and promoting circularity and collaboration.  

Diversity and inclusion  

We want to be a place where everyone is welcomed, supported and encouraged to grow and contribute. That’s why we’re building diversity and inclusion (D&I) into everything we do, from our recruitment processes to our brand campaigns.   

As well as increasing our understanding of the world around us, we strongly believe that embracing diversity and inclusion drives performance, innovation and growth for our business.

Awards and recognition

You know you’re getting it right when others start taking notice. Here are some of our proudest achievements.

In 2019, Endura won gold in the Outstanding Outdoor Award for Bike Equipment category at the ISPO exhibition.

In 2019, Kickers won Kids Footwear Brand of the Year at the Drapers Awards.

In 2017, Berghaus celebrated ‘Gold’ at the ISPO Awards for its innovative Hyper 100 Jacket. It also won the ‘Go Outdoors’ award in both 2017 and 2018.

In 2020, our in-house creative agency won Campaign’s Best Places To Work award.

In 2019, we were shortlisted for the Drapers ‘Best Place to Work’ award.

In 2019, our Canterbury campaign, ‘Be Part of It’, was shortlisted for ‘Best Project’ and ‘Best Internal Collaboration’ at the Inside Out awards.

In 2018, we were awarded an In-House Design Award for ‘Best Internal Re-Brand’.

We are honoured to have won six Queen’s Awards for Enterprise. These are the most prestigious UK awards for business performance. Most recently, we were awarded The Queen’s Award for Enterprise in the International Trade category for 2018.

In 2017, we were awarded two prestigious family business awards – The EY UK Family Business of Excellence award and the International Institute for Management Development (IMD) Global Family Business International Award.