Pioneering brands that make life better

We’re the people behind some of the world’s best sports, outdoor and lifestyle brands. Our brands are bold and brave, always in pursuit of better, award winning results. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, ellesse, Red or Dead, KangaROOS and Mitre. We’re also the UK footwear and apparel licensee for Kickers. Our products are available in over 190 countries, sold either directly or by licensees and distributors.

Our Brands

Our Story

Our brands are there in the moments that matter, from first steps to great achievements. We put our consumers at the heart of what we do. In an ever-changing world, we want to be there for more people, in more of those moments. This has been our goal since the beginning.


Our Ambition

From our humble beginnings as the Liverpool Shoe company in 1932 we have a proud history of being pioneers, which has led us to the business we are today and the family of brands we operate. We stay true to our purpose by focusing on being there for our consumers in the moments that matter – from first steps to great achievements. Every single one of our brands is focused on making a difference to our consumers; helping them to live positive, active, sustainable lifestyles.


Positive Business

We believe in continuous action, committing to taking action for people and our planet. Our Positive Business strategy sets out three major goals to achieve by our centenary year. By 2032, we will support 100 million consumers to live positive, active, sustainable lifestyles, improve the lives of one million people in our communities, and achieve net zero emissions across our business. 


Our People

Our people are at the heart of what we do. We’re inclusive, fostering a sense of belonging for all. We focus on creating products our consumers are proud to wear, supporting workers in our supply chain, helping our own people to achieve their best and giving back to our communities. We’re tireless in our efforts, working together as a team to support each other. We believe building diverse teams helps us to drive performance, innovation and growth. That’s why, from our recruitment processes to our brand campaigns, we aim to create a culture which is… 

  • POSITIVE: D&I is powered by our people and our brands
  • INCLUSIVE: everyone feels a true sense of belonging
  • DIVERSE: we strive for better representation across our 
business to reflect the diverse consumers we serve