Pioneering brands that make life better
Pentland Brands is the name behind some of the world’s best sports, outdoor and lifestyle brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, ellesse, Red or Dead, KangaROOS and Mitre. We’re also the UK footwear and apparel licensee for Kickers.
Our products are available in over 190 countries and are sold either directly or by licensees and distributors.
You know you’re getting it right when others start taking notice. Here are some of our proudest achievements.
In 2023, Mitre Sports won ‘Best Brand Documentary’ award at the 2023 Brand Film Awards.
Berghaus achieved B Corp status in 2023, an incredible milestone moment in the British brand’s 50+ year positive business journey.
In 2022, ellesse won Best Social Strategy at the Campaign Media Awards for its #BeBold campaign in collaboration with Mediacom. The campaign also won Best Social Commerce campaign at the Performance Marketing Awards, and was awarded bronze for Best Direct to Consumer Marketing Campaign at the Festival of Media Global Awards.
Berghaus scooped two industry awards – an ISPO Award and a Polartec® Apex Award – for its high-performance Extrem range in 2022.
A great place to work
In 2020, our in-house creative agency won Campaign’s Best Places To Work award.
Leading international enterprise
We’re honoured to have won six Queen’s Awards for Enterprise; the most prestigious UK awards for business performance.