We buy a majority stake in Reebok
We buy a majority stake in a small athletic footwear brand called Reebok for $77,500.
Reebok launches the world’s first shoe designed for aerobic exercise. A turning point for Reebok is the introduction of coloured running shoes.
We’re appointed UK distributor for Italian tennis and ski brand ellesse and fashion footwear brand Kickers.
We continue to buy other exciting brands
We buy leading performance swimwear brand Speedo.
We sell our share in Reebok for $770 million.
We become the worldwide footwear licensee for the French tennis fashion brand, Lacoste Chaussures.
We add outdoor brand Berghaus and ellesse to our family of owned brands.
The original football brand, Mitre International, joins the family.
We buy London fashion label Red or Dead and athletic fashion footwear brand KangaROOS.