Our mission is to make brands that matter so, with many people currently in lockdown, our brand teams have been creating some fantastic online initiatives to keep their communities motivated and entertained. Here are some of the highlights so far…
Berghaus has launched the #ClimbingTheWalls campaign, which features daily posts that try to stop people from climbing the walls with boredom. Highlights include the Berghaus Top 10 Outdoor documentaries, how to tie new knots and outdoor themed pub quizzes.
The brand has also been working with Berghaus ambassadors to create articles giving tips and ideas on how to stay positive in the face of adversity such as nurse, adventurer and ambassador Iona Rendall, sharing tips on finding the light in the darkest of times.
Football is an escape – whether that’s a kickabout in the garden, playing on FIFA, sharing football content or watching old games on the TV. The Mitre team has responded by launching its #AllYouNeedIsABall campaign with quizzes, blogs, competitions and prize giveaways to engage fans and their families.
Mitre is also working with 15-year-old ambassador, Max Hayes, otherwise known as Matchday with Max, to create a series of interviews and at–home challenges.
Speedo is using its social channels to keep swimmers around the world connected. At a time when most swimmers are unable to get to the pool, Speedo is keeping things positive and supporting its community with an ‘out of pool’ challenge, which sees participants attempting to air swim around their homes and take part in interactives quizzes and interviews with ambassadors, including GB star and two times Olympic silver medallist Jazz Carlin.
Canterbury Cooped-Up Cup #CommitedToTheGame
To help its rugby community get through these challenging times, Canterbury is sharing nutrition tips, how to work–out without a gym, hosting weekly quizzes on a Sunday and running design competitions – such as the ‘cooped-up cup’ where participants design a game-changing jersey, with the winning designs made into a jersey.
They’ve also worked with their community to create a Spotify playlist for the ultimate 30–minute work-out.
As comfort and routine become the new normal, ellesse has been playing an important role in keeping its community connected. ellesse has launched the #Together campaign so that, even in forced isolation, no one is alone. Their team mantra is to ‘Collaborate, Unite and Inspire the community’, which they’ve brought to life through live yoga sessions, Q&As and customisation workshops with their ambassadors.
ellesse has also launched a ‘Design Counsel Home’ competition. The winning t-shirt designs will be sold on the ellesse website, with 100% of the proceeds going to support frontline workers.
Kickers wants to support its community to affect change for the better. Through its newly launched Kids’ Instagram channel, it’s providing activities that promote family togetherness and help children develop new skills.
For the Easter holidays, Kickers launched an Easter egg–tivites schedule of daily workshops – from cooking to science to meditation – to give parents and guardians some respite.
Up next is a Kickers lace–tying challenge and treasure hunt – so stay tuned!