This Christmas, Mitre is backing homeless charity Shelter’s call to clubs up and down the country to ditch their home shirts for the Boxing Day fixtures to highlight the scale of homelessness and raise much needed funds for the charity’s frontline work.
To support Shelter’s #NoHomeKit campaign, Mitre is launching a bespoke ball on Friday 10th December. On sale for £12 (RRP) on mitre.com, the specially designed Mitre x Shelter football will see £5 from each sale donated to Shelter.
Simon Breckon, Mitre Brand Director, says: “We’re really honoured to join forces with Shelter and be a supporter of the #NoHomeKit campaign – raising awareness and funds to help combat a growing national crisis.
“Christmas is a poignant and difficult time of year for many and this gives fans and football communities the chance to come together and hopefully help make a difference.”
Osama Bhutta, Director of Campaigns at Shelter, adds: “Mitre is the one of the most iconic and loved names in football, so we are delighted to have their support for our #NoHomeKit campaign. They join the growing number of teams, fans and partners from every level of the game, who have already signed up to help us fight homelessness this Christmas.
“Right now, 91 families are made homeless every day in England, and sadly, a tough winter lies ahead for many. Every penny raised through this partnership will help Shelter to continue being there for all those without a safe home this winter and beyond. Everyone involved in #NoHomeKit is doing something special by bringing the entire football community together to fight the housing emergency.”
As well as wearing their away shirts on Boxing Day, fans can also show their support and donate by visiting www.shelter.org.uk/nohomekit or donate £5 to the cause by texting ’HOME’ to 70455.*
*Texts cost your standard network rate + £5, and Shelter receives 100% of all donations.