Endura has now planted over 1.3 million trees – a 30% increase on the original target of its One Million Trees initiative. With this […]

Endura has recently been voted the number one mountain bike apparel brand by BIKE Magazine, Europe’s leading cycling magazine. We spoke to […]

With more people than ever choosing their bikes as a safer, faster and healthier way of getting to work, there’s no […]

With the UK government suggesting “active transport” could be a safer method of commuting to work following the COVID-19 pandemic, people are already reaching for […]

From 2020 onwards, Endura have committed to planting one million trees annually to help reduce the quantity of carbon in the […]

Endura, the iconic Scottish cycling brand and Pentland Brands Limited company, has collaborated with Brompton, the trusted London-based bicycle manufacturer, in […]

Last week Jenny Graham broke the world record for the fastest female unsupported world circumnavigation, clad in Endura. The Scottish endurance […]

Pentland Brands have welcomed cycling apparel brand Endura into the family – so we caught up with founder and director Jim McFarlane to find out more about its roots, how the businesss became the success story it is today and why they decided the time was right to join us

Endura, the cycling apparel brand and Movistar Team clothing partner, has been acquired by Pentland Brands.