Canterbury, the official kit partner to Irish Rugby, has revealed the new Ireland Rugby Home and Alternate jerseys that will be […]

ellesse has unveiled the new face of the brand’s AW21 campaign in the form of Swedish singer/songwriter, Zara Larsson, who has racked […]

Speedo has today stepped into the future to unveil Fastskin 4.0, a concept swimsuit based on the brand’s vision of how swimwear will look […]

The legendary 20-second barrier for a 50m short course swim remains standing after an exhibition event by Speedo explored whether it […]

In an always-on, digitally connecting world where emerging technologies can be responsible for disrupting the biggest global brands, the question ‘what gives a big business the competitive edge of a start-up?’ is a contentious one. At Pentland Brands, we […]

Pentland Brands is testing new ways to develop products, services and brand propositions using an ideas incubator programme. Known to the […]

Pentland Brands makes its first foray into creating new brand propositions from scratch with the launch of 52 Degrees LDN: a […]

Pentland Brands is bringing digital innovation and augmented reality (AR) into the sportswear sector with the trial of the new Speedo […]

Pentland Brands has been part of the conversation around microfibres since 2017, when Berghaus became a founding member of The Microfibre […]

Earlier this week Pentland Brands took home the award for ‘Best Internal Rebrand’, at the In-House Design Awards held in London. […]