ellesse unveil Zara Larsson as the new face of the brand

ellesse has unveiled the new face of the brand’s AW21 campaign in the form of Swedish singer/songwriter, Zara Larsson, who has racked up 6.1Billion streams worldwide. The seasonal partnership will celebrate the combined assertion of attitude and effortless style, shared by both artist and brand.

Larsson will front ellesse’s forthcoming AW21 collection and campaign inspired by Perugia, the spiritual home of ellesse. The collection showcases a refreshing approach to product design, innovation and evolution through use of sustainable materials and digital prints, as well as laying the foundations for a unique space that exists within the digital sphere.

On 1st October 2021, Larsson will perform a ground-breaking livestream concert on TikTok. The performance will be available for the TikTok community in the UK and will be streamed in real-time onto entertainment platform.

In celebration of Larsson’s latest album, Poster Girl, the live gig creative direction will combine her artist vision with beautiful virtual terrains, that seamlessly complement each of her songs, to deliver a truly immersive digital experience for viewers. Larsson will be wearing the ellesse AW21 collection on stage and viewers will be able to browse and purchase the new collection.

The new AW21 ellesse collection is available now at www.ellesse.com and an exclusive capsule collection, co-designed by Larsson, will be released in SS22, marking a natural and continuously evolving step in the partnership.