Supporting causes that matter in 2020

In this challenging year, we’re very proud of the fantastic work of the charities we work with. They’ve played a vital role in supporting people during 2020 and here are some of their highlights. 

Partnering for progress  

Our Pentland Brands charity partners – SportInspiredPanathlon, The British Council and United Purpose – have continued to support, inspire and educate communities during the pandemic. In response to COVID-19 restrictions, Panathlon has designed a virtual sports competition that children can undertake in their schools, while SportInspired has launched FitFuna range of innovative resources to help children and young people enjoy the benefits of physical activity at home.  

The Prince’s Trust exists to help young people into jobs, education and training. During 2019/20 the Trust supported 70,181 young people through programmes, workshops and mentoring, with 78% achieving a positive outcome.  

2020 marked the tenth anniversary of our support of The Prince’s Trust Enterprise Programme, which provides young entrepreneurs with learning, mentoring and funding to start their own businesses.  

Brands leading the way 

This year Show Racism the Red Card delivered its most successful Wear Red Day yetuniting the UK in solidarity against racism and raising vital funds for anti-racism educationKickers partnered with Show Racism the Red Card for Wear Red Day, delivering a competition which included an anti-racism workshop as a prize for the winning school.  

This year the IRFU hosted ‘Give It A Try’ sessions across all four Irish provinces, helping girls aged 8 to 14 learn how to play rugby. Canterbury sponsors the initiative, which encourages new talent in the game and helps level the playing field for female rugby players.   

This year’s Sport Relief celebrity challenges included a 100-mile trek across the Namibian Desert and a UK-based challenge of three triathlons in three days, in three different cities. Berghaus was proud to support the celebrities with kit to complete their journey.  

Donating products to those who need them 

During the height of the pandemic in March-August 2020, In Kind Direct helped 174,000 people in the UK each week gain access to life’s essentials.  Where we’re unable to transform our brand products into something new, we donate them to In Kind Direct, which distributes them to UK charities that need them most.  So far this year, we’ve donated 6,500 products from across our brand portfolio.  

We’re thankful for the many people in our organisation who have given their time to making personal protective equipment (PPE), volunteering and supporting frontline workers this year. In totalour employees have hand-made and donated thousands of critical PPE items, including scrubs, masks and washbags. We’re incredibly proud of how our people are spreading kindness in their communities 

We’d like to wish all our charity partners, employees and the volunteers, that have selflessly dedicated their time to helping others this year, a happy and healthy festive season and all the best for 2021. 

Media enquiries

If you have a media enquiry or would like to be added to our mailing list, please email or call:

Rebecca Vicary
Head of External Communications
rebecca.vicary@pentland.com
+44 (0) 208 970 2379

For individual media contacts at our brands, please email communications@pentland.com