Pentland Brands drives forward sustainability initiatives

One year on from launching our ‘100-1-0’ goals, we’ve made significant progress in benefitting people and planet.

We’ve already helped 16 million consumers live positive, active, sustainable lifestyles and improved the lives of 165,000 people in our communities. We’ve also signed up to the Science Based Targets initiative (SBTi), committing to publish a clear carbon reduction roadmap to reach net zero, in alignment the Paris Agreement.

Just 12 months ago, we unveiled and promised action to deliver our ambitious 100-1-0  goals by our centenary year in 2032:

  • To help 100 million consumers live positive, active, sustainable lifestyles
  • To improve the lives of one million people in its communities
  • To be a net zero business by 2032

Here’s how we’ve supported our consumers, communities and the environment.

Pioneering brands for good – 100 million consumers

Since November 2021, we’ve supported over 16 million consumers live positive, active, sustainable lifestyles through purpose-driven brand campaigns, products and activations. Some of these include:

  • Speedo’s Outsiders Club campaign shines a light on the joy gained from swimming outside, and the friendships and communities formed through a shared love of the water. On World Ocean’s Day, it also shared ways to change the tide on climate change and educate consumers on how they can reduce their environmental impact when it comes to swimming and swimwear.
  • Berghaus‘ free repairs service Repairhaus has repaired almost 5,000 items to keep its gear in use and out of landfill. It is also a supported of the non-profit organisation Opening Up the Outdoors, which helps make sure that everyone, regardless of ethnicity, gender or ability, is welcomed when they step outside.
  • Kickers launched its first 100% vegan ‘Back to School’ collection and collaborated with pre-loved platform Reskinned, to help consumers give their Kickers a new life by trading in their old Kicks to be rehomed or recycled.
  • ellesse’s tennis court regeneration project. It launched a competition to nominate a local community tennis court, with entries judged and shortlisted by its tennis ambassadors including Paul Jubb, Freya Christie, and wheelchair tennis star and world number one, Alfie Hewett.
  • Mitre’sDifferent League’ campaign with Tyrone Mings encourages players of all ages and abilities to watch and participate in the game. It also invested into women’s football through its partnership with the Scottish Women’s Premier League.
  • Canterbury’s Future Fund offers community grants to help more women enter and progress in rugby, supported grassroots teams in the UK. The brand is also encouraging its consumers to get involved in sport by spotlighting inspiring young athletes and clubs, showing how grassroots sport is making its mark on UK communities.

Berghaus’ Repairhaus initiative has kept almost 5,000 items out of landfill

Making life better – one million people

Through a combination of community programmes and product donations, we’ve improved the lives of more than 165,000 people in our global communities in 2022. These include:

  • Speedo Swim United aims to make sure that all young people leaving primary school can swim 25 metres by 2025. Over 4,500 children have already been funded and have received essential water safety skills in the UK, France and South African with new programmes planned in the US and Australia in 2023.
  • Canterbury’s Fair Game campaign assists struggling families during the cost-of-living crisis, by providing 332 schools and charities with free P.E kit through its partner In Kind Direct. It also continued to support the IRFU ‘Give It A Try’ programme, helping girls aged 8-14 to learn rugby.
  • In 2022, our brands donated nearly 110,000 products across 12 global regions to support those in need.
Speedo Athletes Adam Peaty and Ellie Simmonds and Michael Gunning competitive Jamaican Swimmer, during the launch of the Speedo Swim United campaign at Smethwick Swimming Centre, Birmingham. Photo credit: Chris Radburn/PA Wire

Speedo Swim United is teaching more children how to swim (pictured left to right: Adam Peaty, Ellie Simmonds, Michael Gunning)

Driving a sustainable future – net zero

We recognise that businesses have a crucial role in reducing the impact of climate change. We’ve joined the Science Based Targets initiative (SBTi) and are currently working to verify our emissions targets, which will provide a clear roadmap to reduce its impact in line with the Paris Agreement goals. We’ve also making significant investments in tools to support carbon data mapping and tracking in 2023.

Collective accountability

All brand, team and employee personal development plans now include annual positive business targets. This year we also made changes to our employee annual bonus scheme so that, regardless of the sales revenue and profit targets achieved, bonuses are only triggered if the business first delivers its annual Positive Business targets. 

Sara Brennan, our Positive Business Director, shared some insight into what’s next: “While it can sometimes be easy to set ambitious goals, our progress this year demonstrates we’re taking action in the areas where we can make a genuine impact. While we know there’s always more to do, I’m proud of what we’ve achieved and look forward to sharing how we continue to deliver for people and our planet in 2023.”

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