Lacoste have launched their first mobile app: a premium guide to NYC Tennis. The Lacoste City Tennis app is an interactive experience encouraging players of all abilities to get out and play by making tennis more accessible in the city.
Integrating social media networks to create a connected and engaged virtual tennis community, the app is being trialed in NYC with a plan to expand the City Tennis network to Miami and LA in 2015.
The app features include:
- Court and player locators spanning all five boroughs of the city
- Player profiles to help you find your perfect tennis partner
- An exclusive game
- First look at all Lacoste promotions and events
- Direct access to the Lacoste store for all your tennis gear
To celebrate the launch of the app, free single-play tennis passes for the NYC courts have been given away to any in-store visitors who had downloaded the app.
Find out more about the app by following this link or download it from the app store.