Kickers is enjoying a resurgence in popular culture thanks its on-trend designs, big-name fashion collaborations and support of up-and-coming creative talent.
From campus hallways to festival stages, Kickers is leaning into its rich fashion and music heritage to show up in Gen Z’s favourite places, including London Fashion Week and the Baltic Weekender Festival.
The recent launch of the Kickers Kade saw the brand dive into its archives for inspiration from the noughties. In collaboration with fashion designer Sinead Gorey, Kickers teamed up to launch the shoe in style by hosting a London-party-girl-come-western themed afterparty at this year’s London Fashion Week.
With strong roots in music, Kickers continues play an active role within the UK’s underground student-led music scenes. It hosted its first Off Campus DJ night of the year in partnership with The Girls Crib, a platform that spotlights LGBTQ+ and non-binary artists in Liverpool.
When summer festival season officially hits, Kickers will be found at the popular Baltic Weekender Festival. Kickers teamed up with the festival to give an up-and-coming DJ the opportunity to win a spot on stage at the event.
Kickers was founded in 1968 by French fashion designer Daniel Raufast and has been intertwined with British youth culture ever since. In the 70s, it launched the famous Kick Hi boot, a new style of casual boot designed specifically for wearing with jeans – an instant cult classic among its audience.
Throughout the following decades, Kickers has continued to strengthen itself in UK fashion culture with everyone from DJs, Britpop heroes, indie and garage artists and British rappers showing off their favourite Kicks in shows and on tour.
Fifty years on, the fashion brand is honouring its music and fashion roots while showing up in new ways for its Gen Z fans.
Follow @KickersUK to make sure you don’t miss out on any new announcements.