ellesse heads back to the U.S. with bold new licensing partnership
We’re excited to announce ellesse is making its return to the U.S. market, and doing it in style. In a bold […]
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Berghaus wins Ad of the Day for its bold tribute to British culture and iconic gigs
We’re proud to share that Berghaus has won Ad of the Day from both The Drum and Marketing Beat for its […]
Supporting football at every level: Mitre signs Enterprise National League deal
Mitre has signed a new partnership with the Enterprise National League, which sees the brand’s Ultimax ball become the official match […]
World Federation of the Sporting Goods Industry releases first-ever Sporting Goods Physical Activity Impact Report, featuring Speedo and Canterbury campaigns
The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity Impact Report: Moving the World Toward an Active […]
Untouchable, unmovable, unstoppable: Canterbury of New Zealand launch new ‘Heat Pack’ rugby boot range
Canterbury of New Zealand has launched new ‘Heat Pack’ range in a bold new across all models of its specialised rugby […]
Mitre Launches New Ultimax pro inspired by Global connection, as the official Match Ball of TST 2025’s $1 million tournament
Mitre has unveiled the official match ball for the highly anticipated The Soccer Tournament (TST), taking place from June 4th–9th, 2025, […]
Speedo and the German Swimming Federation extend their partnership through to 2029
Speedo and the German Swimming Federation (DSV) have signed a new long-term agreement, extending their partnership until 2029. United under a […]
Pentland Brands Partners with Sky Media for Landmark TNT Sports Channel Sponsorship
In a bold new chapter, Pentland Brands has become the first ever channel sponsor of TNT Sports. The deal will see […]
Speedo unveils the new hybrid Lookout Short, designed for use on land and in water
Speedo has unveiled the new Lookout Short, a versatile piece of kit designed to be worn for any fitness activity, from […]
A fin for every swim: Speedo teams up with DMC Fins
Get ready to take swim performance to the next level. Speedo is serving up a brand-new Speedo x DMC Fins collection […]