The Tomorrowland Winter festival saw ellesse resume its rightful place at the heart of ski culture, in a week where the brand created bold and unforgettable experiences for festival goers both on and off the slopes.
18,000 people from more than 100 countries attended the second ever winter edition of the sell-out festival, of which ellesse is the official sponsor. The week was a magical gathering filled with skiing, snowboarding and DJ sets from some of the biggest names in electronic music. Situated at an altitude of over 2000m in the French Alps resort of Alpe D’Huez, the location provided a stunning backdrop for the ellesse Crystal Garden stage, which played host to DJs such as Steve Aoki, Armin Van Buuren and Martin Solveig.
From stages high in the mountains to the Alpe D’Huez’s legendary ski slopes, ellesse made its presence known throughout the festival. Athletes, including former Olympic freestyle skier Anaïs Caradeux, took to the slopes to show off bold moves during ellesse’s surprise Snow Park takeover. Over 40 influencers attended from the UK, France, Spain, Germany and Italy.
The festival also saw ellesse exclusively unveil its brand-new AW22 winter sports line. Offering a bold, colourful aesthetic, the new range was front and centre in the Tomorrowland store and was seen on artists, DJs and athletes throughout the week.
To chart the festival through the eyes of those who attended it, ellesse has released a series of ‘Festival Stories’ on Instagram and Youtube. Featuring videos from two times Olympic snowboarder Jamie Nicholls, Amsterdam-based DJ Curbi and electronic dance music prodigy Mike Williams, the series showcases the uniqueness of the festival by those who experienced it.
Tomorrowland Winter is the first chapter in the brand’s partnership with the festival, which has been confirmed for a duration of three years.
Simon Breckon, ellesse Global Brand Director, says: “Tomorrowland Winter has been the global launchpad which has propelled ellesse back into ski culture. As always, our mission was to be bold. Joining forces with this incredible winter festival has enabled us to create unforgettable experiences for our consumers.
“It’s going to be a real challenge to top this year, but we’re already talking to Tomorrowland about what’s next – so watch this space.”