Canterbury secured the partnership after being identified as an apparel provider who can deliver a world-class product to support Canada’s national rugby programmes.

They’ll play a key role in introducing Rugby Canada’s new brand to fans and comes at a time where interest and participation in the sport is expanding.

‘We’re proud to partner with Rugby Canada. With a deep commitment to growing the game at grass roots to providing pathways to both Men’s and Women’s National Teams, Rugby Canada is focused on the elements of the sport that drive it – community, passion, inclusion and determination,’ said Robbie Flynn, Canterbury’s North American General Manager.

‘Those values mean something to Canterbury and we aim to support programs that embody them. Our product team has worked closely with Rugby Canada over the past several months on a top-notch collection that I think is going to be really exciting for the teams and the fans.’

The newly unveiled Rugby Canada brand logo will make its debut on the Canterbury kit worn by Canada’s men’s and women’s high-performance team from March 2 2018.

Canterbury will also supply Rugby Canada’s National Team Collection that will be available to the public for purchase on Rugby Canada’s newly redesigned website, rugby.ca.

The rapid growth of fan support and awareness is a product of a systematic effort to raise the profile of the sport in Canada, and coincides with a major push by Rugby Canada to evolve and renew its operations and high-performance training facilities.

‘Canterbury has a proven track record of excellence in the delivery of elite international rugby kit, and we are thrilled to be welcoming them into the Rugby Canada family,’ said Allen Vansen, CEO, Rugby Canada.

‘This important partnership comes at a critical time in Rugby Canada’s evolution. Their commitment to the game, and shared values of innovation and excellence are an ideal fit for our organisation as we strive to create the best conditions possible for our athletes to succeed on the world stage.’