Speedo has today announced a multi-year partnership with British Swimming to provide swimwear and specialist equipment to all aquatic disciplines across the senior and junior squads.
The partnership, which will run across the next two Olympic cycles, kicks off at the 2022 European Aquatics Championships in Rome in August.
As a result, British swimmers will be able to wear all Speedo products including caps, goggles and the swimsuits which were worn by 69% of those who won swimming medals won in Tokyo Olympics. Out of the pool, athletes will wear Speedo’s eco range, which is part of Speedo’s most sustainable teamwear product offering ever.
Simon Rowe, head of global sports marketing at Speedo, said: “Supporting swimmers from grassroots all the way up to the elite levels across Britain is what Speedo is all about and, with a talented Team Speedo squad, our commitment to the world of water is clear for all to see.”
British Swimming Interim Chief Executive Officer Ash Cox said: “It’s always a moment of immense pride when an athlete, coach or staff member gets to put on the official national team kit when representing their country or national programme at a major event, and we can’t wait to see our Paralympic swimmers, Olympic swimmers, divers, high divers, artistic swimmers and water polo players in their brand new Speedo-British Swimming kit in this busy year and beyond.”
As part of the partnership, Speedo will also become the exclusive partner of British Swimming Diversity & Inclusion programme, with both organisations keen to make the world of aquatics more equitable and encourage participation from people of all backgrounds.
Cox continued: “With Speedo also focusing on areas away from elite competition, such as sustainability and the goal to ensure everyone has the right to experience the joys of aquatics, we know we also share values that are important to our aquatic family.”
Last month, Speedo and its partners launched the Swim United campaign. Currently 1 in 4 children in the UK leave primary school unable to swim and the campaign aims address this by calling on the public to pledge their support – along with Adam Peaty, Ellie Simmonds and Michael Gunning – to sign a Change.org petition.
