Speedo Partners with swimvortex.com

Speedo has teamed up with SwimVortex.com to re-launch its new and improved online swimming world rankings. Incorporating results from all key competitions throughout the year, the new look ‘SwimVortex World Rankings Powered by Speedo Fastskin’ will present the best and fastest swimming rankings of the best and fastest swimmers.

Known for being the most accurate and popular rankings in the world, the new system is re-launched this March with an improved look and feel and an increased depth of the top 20 swimmers, the tip of excellence atop an iceberg of performances that SwimVortex harnesses for its analysis and reporting as the season unfolds.

In preparation for trials for the major summer events, competitive swimmers, coaches and swimming fans will be able to use the world rankings to see where they rank, see who is the best in the world, check and compare. The rankings are so accurate and up to date that some national team selection policies also use the data to select athletes for their teams.

The world rankings system will also be linked to SwimVortex’s League of the top 20 swimming nations. The League highlights a country’s overall position based on a points system that counts the number of entries in the world rankings, results at major international championships and world record counts. Country pages will also provide key facts and figures that speak to the strengths of programs, including the impact of leading athletes.

Sean Hastings, Vice President of Product and Marketing at Speedo International said:

“Athletes, coaches, swimming fans and national teams use the SwimVortex rankings database as ‘the’ place for the most accurate and up to date information on how the fastest swimmers in the world are performing.  Partnering with SwimVortex.com to help innovate and develop the rankings for the whole swimming world is exactly the type of project we are excited to be working on.”

Craig Lord, editor of SwimVortex, said:

“Speedo is the world’s leading swimwear brand, its name synonymous with the sport. We’re extremely proud to enter this partnership. We’re looking forward to launching our improved system powered by Speedo Fastskin. Our long-term development plans are exciting and will make our rankings project a must-stop shop for swimming intelligence.”

To see the latest world rankings go to – www.swimvortex.com

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