Speedo has been confirmed as the new main partner of the Finnish Swimming Association and swim teams, alongside sports retailer Intersport Sello.

The multi-year agreement includes the launch of two online stores; Speedo Team ProShop, designed for active swimming sport enthusiasts, and Ui Elämäsi Kuntoon [Swim for your Life], designed for the recreational swimmer.

The Speedo deal is significant in the history of the Finnish Swimming Association, as it looks to secure partnerships that support their top athletes in developing their swimming careers; with a substantial portion of the contract allocated towards their personal contracts.

Sanna Airaksinen, Executive Director of the Finnish Swimming Association, said: “Speedo and Intersport Sello, like the Swimming Association, want to develop the visibility and position of swimming in Finland. It’s important to us that the national team’s equipment partner is a leading brand. It’s also great that, with Intersport Sello, we will be able to serve the swimming sports community even more extensively.”

Kirsi Johnston, Brand Manager of Speedo in Finland, added: “The cooperation with the Swimming Association and Intersport Sello is significant and it’s great to be able to develop the sport together with dedicated partners. The most important part of Speedo’s ideology is that swimming belongs to everyone.”

Speedo creates revolutionary new technologies, designs and innovations that support swimming from grassroots through to the elite level. At the Tokyo Olympics and Paralympics, it’s expected that swimmers wearing Speedo will once again take centre stage in the pool, many in the Pure Valor and Pure Intent Speedo Fastskin suits that were launched in 2019.

For more information, go to www.speedo.com