Speedo launches smartest ever performance range

Speedo, the world’s leading swimwear brand, has launched its smartest ever Fastskin range, combining the latest technology with almost 20 years of pioneering performance.

The brand has created the new Fastskin LZR Pure Intent and Fastskin LZR Pure Valor, using innovative new technologies and fabrics to make the perfect suit for every type of competitive swimmer.

Both swimsuits will be available in black as well as phoenix red colourways, to allow swimmers to express their own personalities after research revealed some athletes prefer bright colours that allow them to feel empowered and energised, whilst others prefer the powerful and strength-like focus of black.

Speedo consulted with 330 swimmers throughout the iterative process, including Caeleb Dressel (USA), Ryan Murphy (USA), Joseph Schooling (SIN), Emma McKeon (AUS), Mireia Belmonte Garcia (ESP) and Siobhan-Marie O’Connor (GBR), as well as club swimmers, masters swimmers and 10 world-leading coaches, to create a choice of performance swimsuits suitable for both professional and aspiring swimmers.

Caeleb Dressel (USA) said: “Having been a part of this phenomenal development process, I’m incredibly excited about the new Speedo Fastskin suits. I’ve seen first-hand the work that has been put into creating the best swimsuit in the world and the technology that goes into that.

“This is exactly why I signed with Speedo – they’re in a league of their own when it comes to producing swimsuits that help me to go as fast as I can. I’ve already spent a lot of hours in the pool wearing the LZR Pure Intent and have seen the benefits it brings me and that only makes me even more excited for what is to come.”

Rob Hicking, Speedo brand director said: “It’s been incredible to have the support from swimmers to shape the products exactly to their needs and the result of this is a new generation of elite Fastskin racing suits which are our smartest yet. This suits draw upon almost two decades of pioneering Fastskin technology and we’re now taking it to the next level.

“2020 is going to be a huge year for our athletes and this suit is a statement to the rest of the competitive swimming community – we’re taking this very seriously.”

The new Fastskin LZR Pure Intent and Fastskin LZR Pure Valor swimsuits will be available to purchase from March 4th 2019, and can be pre-ordered here. 

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