The world’s leading swimwear brand, Speedo, has scooped the ‘Fan Brand of the Year’ accolade at this year’s Sports Technology Awards in London.

Speedo beat stiff competition from over 30 global sportswear brands to take the title of ‘Fan Brand of the Year’, which was voted for by sports fans all over the world.

The Sports Technology Awards rewards and celebrates the best and most innovative technology advances in sport. Speedo is the first ever brand to win the ‘Fan Brand of the Year’ award, which was introduced this year to allow sports fans all over the world to commend brands that have a significant relevance to the UK sports market.

Sean Hastings, Vice President of Product and Marketing at Speedo International said:

“Since 1928 we’ve been striving to create the most innovative products and inspire swimmers. Fans are the lifeblood of sport and technology is at the heart of what we do, that’s why it’s such an honour to win an award as voted for by sports fans globally.”