Wills is the leading fitness brand in China, serving 1.5 million members from its 160+ fitness clubs across 12 cities. As well as swimming, it also offers personal training, bodybuilding and nutrition planning. Wills sees itself as the ‘fourth living space’ for its health-conscious customers, alongside the office, home and social environments.
The premium one-year partnership will see 900 of Wills’ swimming trainers teaching exclusively in Speedo x Wills co-branded swimwear products. The customised collection, a redesign of Speedo’s trusted classics, consists of swimwear, apparel and accessories including Speedo’s new Biofuse 2.0 goggles, which are specially designed for agility, clarity and comfort.
Jessica Linsen, Brand & Digital Director for APAC, comments: ”This all-round product collaboration reconfirms Speedo’s position as a leader in the elite swim category. We’re excited about the partnership with Wills as it not only helps Speedo reach more targeted consumers, it also help us deepen our engagement with new consumers and will inspire more people across the region to swim.”