World Rugby has announced the appointment of Canterbury to become the official sports apparel supplier of Rugby World Cup 2019 and World Rugby.

The two-year deal will see Canterbury develop unique co-branded technical sports apparel collections for Rugby World Cup 2019, with the first official licensed merchandise launched in Japan from September.

The announcement extends Canterbury’s association with Rugby World Cup to three tournaments and builds on the successful partnership as the official apparel supplier to World Rugby’s elite 15s and sevens match officials.

Kunio Morimoto, President of Canterbury, Japan said: “We are delighted to be part of Asia’s first Rugby World Cup as the Official Sports Apparel Supplier for 2019. We cannot wait to support the event with our leading products and extensive experience, and contribute to the continued growth and promotion of the sport. We are looking forward to welcoming the world’s most prestigious rugby tournament, Rugby World Cup 2019, to Asia for the very first time.”

Simon Rowe, Head of Sports Marketing, Canterbury said: “Canterbury’s vision to be the number one brand in rugby means we are extremely proud to extend the successful partnership with World Rugby and Rugby World Cup 2019. The road to Japan 2019 is an exciting time for Canterbury as we enhance our association with Rugby’s greatest tournament to deliver both on and off the field; with players, officials, staff, volunteers and rugby supporters all wearing the brand.”

Founded in 1904, Canterbury Clothing Company has dedicated itself to producing stylish, crafted and longwearing rugby apparel and training gear. Canterbury focuses on comfort and freedom of movement in all products, to push the fitness enthusiast to new levels.

One of the world’s largest, most recognisable and best-loved major sports events, the Rugby World Cup has consistently grown in size, coverage and scope since the inaugural event took place in 1987, and is set to break new frontiers as it makes its Asian debut in Japan in 2019.