Pentland Brands has announced new executive team responsibilities, and a new chief marketing officer role, to help drive the international growth of its portfolio of sports, outdoor and active brands.

Richard Newcombe, currently president of the footwear division, is appointed president, EMEA.  While continuing to lead the footwear division, Richard will be responsible for increasing brand presence and sales across priority EMEA markets.

Andy Long, chief executive officer, continues to lead the executive team with Chirag Patel taking on deputy chief executive officer responsibilities, alongside his current role as chief operating officer, which includes overseeing the Pentland Brands business in the Americas.

In addition, recruitment has started for a chief marketing officer. This new role, reporting to Chirag Patel, will take responsibility for strategy, product and marketing across the brand portfolio. 

Andy Long said, “Following our business transformation and our recent brand acquisitions, the exec team roles will focus on delivering international growth, while making sure that our brands continue to evolve and respond to the fast-changing needs of our retailers and consumers. 

“Chirag and Richard’s additional responsibilities are an acknowledgment of the significant impact they have had, and the pivotal role they play, in leading our organisation.”

Matt Rock continues as president, Asia Pacific and global supply chain, Katrina Nurse, who joined the business from Selfridges in 2018, continues as chief finance officer and Katrina Wright continues in her role as chief human resource officer.