Pentland Brands has launched its own in-house brand building academy.

Focused on developing global marketing talent, the academy – Brand Building the Pentland Way – offers hundreds of employees access to new development workshops, toolkits and events; designed to create a connected view of brand building and equip teams to deliver impactful brand experiences at every stage of the consumer journey.

Sean Hastings, global marketing director Pentland Brands, said, “We want more people to see, buy and love our brands and the academy will help build the skills and understanding needed to do that. The programme is designed to shape our ways of working and will help teams learn, test and apply new skills quickly and practically, which is critical in today’s market.”

The academy has been created by Pentland’s Brand Development team, working with leading strategy and capability experts OxfordSM. The new initiative is being rolled out across all brands, as part of a wider business best practice programme, and follows a major recruitment drive across its marketing, digital and creative divisions.

Hastings added, “We want to attract and retain great marketing talent. With people able to develop skills within the academy and access roles across multiple brands, markets and projects, Pentland now has more options to develop its talent and people’s careers.”

Pentland Brands is a family owned, British business investing in people. It employs more than 1,700 people, has been recognised as a Great Place To Work and has won multiple industry awards.