Belinda Deery has been appointed as Pentland Brands new chief human resources officer (CHRO).

Belinda is an experienced CHRO, having held HR leadership roles within FTSE-listed, private equity and family-owned global companies such as Clarks, New Look, House of Fraser and Debenhams.

Belinda joins Pentland this month from the behavioural change consultancy, KultraLab, where she’s been chief insight & solutions officer for the past two years. Prior to KultraLab, Belinda spent nine years at Clarks in the roles of HR director, global talent director and, latterly, chief people officer.

In her new role as a member of the Pentland Brands executive team, Belinda will lead the HR services, recruitment, reward, employee engagement and internal communications teams across the business and brands globally. She will also focus on creating a people-first organisation and a culture programme that will help Pentland Brands continue to grow as a pioneering and positive place for people to work.

Chirag Patel, Pentland Brands chief executive officer, says: “Belinda has huge amount of industry and HR leadership experience and is an incredibly important addition to the Pentland family. Alongside her CHRO and exec responsibilities, Belinda will lead the new culture programme that will help us to attract and retain the best talent.”

On her appointment, Belinda says: “I’m delighted to be joining Pentland, with its fantastic portfolio of brands, and helping to build on its cultural strengths in creating a purposeful, progressive and positive workplace for our people”.