Paisley Wright has been appointed as the new director for our Pentland Creative Agency (PCA) at Pentland Brands. Wright, who joins the business in August, will lead ambitious plans to transform PCA into a digital-first in-house content agency. She will be responsible for building a world-class culture of creativity that values innovation, bold ideas and brilliant execution.

Wright built her career at BBH London, where she spent 17-years creating outstanding work for global brands such as Levi’s, Matalan, Absolut, Costa Coffee and The Guardian. More recently she worked at the creative agency, Portas, as deputy managing director.

Penny Herriman, chief marketing officer at Pentland Brands, said: “Paisley is passionate about product and brand storytelling and understands retail and how to elevate the omnichannel consumer experience. She’s a terrific addition to our leadership team and I’m confident that she’ll inspire and lead the creation of highly engaging work that gets our brands talked about for all the right reasons.”

Wright will be tasked with driving how the brands communicate and engage with their consumers, including embracing digital-first storytelling that can be used throughout the marketing funnel.