Mitre has announced a new collaboration with 15-year-old content creator Max Hayes – better known as ‘Match Day with Max’.

Max is teaming up with Mitre to enable the brand to better connect with younger footballers by being part of the conversation, as it happens. As a new Mitre Ambassador, Max will bring to life Mitre’s FA Competitions partnership, with a focus on The Emirates FA Cup.

A recent winner of the Young Content Creator 2019 at the Football Blogging Awards, Max has already kick started creating bespoke content on his platforms at the third round of The Emirates FA Cup. He will produce six YouTube videos across the tournament, with all the energy and personality his audience feeds off. Mitre will also be supporting his ambitions to delve more into sports journalism.

Mitre Ambassador Max says: “I’m so excited to be collaborating with Mitre having originally met them at the Football Blogging Awards last year. Their energy and enthusiasm for football matches mine, and I can’t wait to bring my audience on this brilliant new FA Cup adventure!”

Dan Sinnott, Content & Community Exec, Digital at Pentland Brands adds: “It’s fantastic to have Max join Mitre as our newest Ambassador. Meeting Max at the Football Blogging Awards after his win in 2019, we knew how passionate he was about football content creation, and that he could be a great advocate for the brand online. We’re looking forward to joining Max on his journalism journey.”

Subscribe to Match Day with Max’s YouTube channel here.