Mitre has revealed their new Emirates FA Cup and Adobe Women’s FA Cup footballs for the 2024/25 season. In partnership with the FA, they’re launching two new designs which will capture the attention of both players and fans on and off the pitch.
The Design
First up is the new look Mitre Emirates FA Cup Ultimax Pro design, which celebrates the magic moments of the game. Recognising that the Emirates FA Cup is a competition loved by fans nationwide, Mitre took inspiration from the homemade tin foil trophies held aloft in the stands on matchday, using striking silver accents. They’re enhanced by the bold ‘deltas’ (chevrons) cutting through the ball design in the competition’s iconic red colour.
Then there‘s the new Adobe Women’s FA Cup Ultimax Pro design, a creative chaos of colour that truly stands out on the pitch. Inspired by the creativity of the women’s game, the new look features abstract shapes and vibrant purple, lime and blue taken from the Adobe Women’s FA Cup brand colours.
New to the line-up this season, Mitre has introduced a new colourway for the Emirates FA Cup Ultimax Pro winter ball. With bold all-over fluro orange colouring it’s a welcome throwback to 90s football and Mitre’s roots. This ball will be stand out for players and fans throughout all rounds of the competition, whatever the weather throws at it.
The Tech
Used in all sponsored competitions, the Ultimax Pro is an evolution of the Ultimax and a nod to Mitre’s history and deep heritage in the game. Built over decades of knowledge, the FIFA Quality Pro accredited ball uses unique four panel thermally bonded construction increasing that sweet spot for a cleaner strike.
Hyperflow debossed grooves improve in-flight dynamics and reduce drag for pinpoint passing, and the Hyperfoam mid-layer improves contact for a responsive first touch and exceptional close control. Incredible flight consistency, unbeatable shape retention and ultimate power.
Simon Rowe, Senior Vice President of Mitre & Global Sports Marketing at Pentland Brands, said: “We’re excited to reveal the latest chapter in Mitre’s FA Cup journey with the new Emirates FA Cup Ultimax Pro and Adobe Women’s FA Cup Ultimax Pro ball designs for the 2024/25 season. Our cutting-edge designs embody the heart and soul of these historic competitions, while showcasing the performance-enhancing technology that has made Mitre a leader in the game. We can’t wait to see the unforgettable moments these balls will help create for players and fans alike this season.”
Each ball in the range is available on the Mitre website in different versions, including Match, Training and Play Mini, to suit all abilities and ages of play.
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