Mitre becomes official ball sponsor for high-stakes soccer tournament

Mitre Ultimax Pro ball for The Soccer Tournament

Mitre has been announced as the official match ball supplier for The Soccer Tournament (TST), a ground-breaking world soccer championship set to kick off tomorrow, June 1, 2023. The tournament, featuring a winner-take-all prize of $1 million, will showcase 32 teams from around the world, including prominent clubs from the UK, Europe, and Asia, competing in an intense 7v7 high-stakes knockout competition. 

This partnership will see the supply of 400 Mitre Ultimax Pro footballs used across the four-day event, marking a significant milestone for the brand. The Mitre Ultimax Pro, an acclaimed FIFA Quality Pro approved ball, will proudly display the tournament logo, symbolizing the brand’s commitment to excellence and innovation. 

Simon Rowe, VP global sports marketing at Mitre, expressed his enthusiasm, stating, “We’re thrilled that the Mitre Ultimax Pro will be the official match ball for The Soccer Tournament! It’s a new and disruptive competition, and we’re excited to be at the heart of it in its inaugural year. This latest move will further drive brand awareness and distribution in the US, including with our lead retailer 

The Soccer Tournament, hosted in Cary, North Carolina, aims to become the defining world championship for 7v7 football. With its unprecedented million-dollar prize, the event promises thrilling moments that will capture the attention of soccer fans worldwide. Among the notable teams participating are UK representatives Wrexham Red Dragons, West Ham United, and Wolverhampton Wanderers, as well as Champions League club Borussia Dortmund, esports and football club Hashtag United, Clint Dempsey’s Team Dempsey, and historic Liga MX side Club Necaxa. 

Jon Mugar, CEO and co-founder of TST, expressed his excitement saying, “We’re excited to partner with Mitre on our inaugural event. We know there will be many memorable moments throughout the competition, not the least of which will be someone kicking a ball into a net for $1 million dollars on Sunday, June 4. There was no option but to make that ball as high quality as Mitre.” 

Mitre’s involvement as the official match ball sponsor sets the stage for an unforgettable competition filled with suspense and extraordinary sporting achievements. 

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