Having recently seen the UK’s official hottest day on record (and also had more than our fair share of wet Summer weather), Berghaus wants to show you the best ways to get outdoors, whether it’s rain or shine.
The brand, which recently launched phase two of its ‘Time To Get Out’ campaign, is championing undiscovered talent in the world of photography to inspire consumers on Instagram. The latest phase sees six photographers escape to the outdoors in visits to the Lake District and the Isle of Skye, to capture the brand in its natural habitat.
The campaign is part of a major long-term marketing communications initiative, informed by extensive insights into the changing consumer relationship with the outdoors and what motivates people to participate in outdoor activities.
Katie McNamara, Brand Manager, Berghaus said: “Collaborating with outdoor photographers helped us to capture credible and impactful stories that demonstrate the very real benefits of time spent outdoors. We’ll bring these rich stories to life in digital and social spaces where our consumers head for inspiration and escape – landing the powerful message that it’s time to grab your Berghaus, its time get out.”
The Summer phase of the campaign is now live on Instagram, and the Autumn/Winter phase will follow in September.