Kickers unveils 50th anniversary campaign

To celebrate its 50th anniversary in style, Kickers UK has unveiled its Kickers: Class of ’50 campaign, highlighting the true force of the UK’s creative industries.

The campaign spotlights creatives – including dancers, DJs, designers, art curators and editors – all of whom will help shape their respective industries over the next 50 years.

Championing Kickers’ classroom heritage and shot by renowned film photographer Rosie Matheson, the campaign features each member of the Class shot in a classic school portrait aesthetic. Each of these self-styled portraits reflects the personality of the ‘pupil’, with the full Class of ’50 comprising of a diverse range of skills and talent.

Featuring names such as Leanne Elliot Young of Digital Institute of Fashion, Ollie Olanipekun of Future Impose and both Milo Harley and Ned Membery of Dukes Cupboard, the Class Of ’50 line-up also includes the full team behind the lens, from makeup artist, Lauren Webster, to Rosie Matheson herself.

Alongside the campaign visuals, Kickers has worked closely with each creative to understand their education experience, and how their talent has developed since their school days. The Kickers Class Of ’50 challenges the traditional notion of success in ‘core subjects’, and sends a message that individuality, originality and creativity is more important than ever.

The launch coincides with the unveiling of the exclusive Kickers 50th Anniversary Pack, made up of three limited edition styles that can now be purchased on

For more information visit or follow @kickersuk on Instagram.

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