Kickers is stepping up to save grassroots music venues and creative spaces with its new campaign ‘Stomping Grounds’, launched with Save Our Scene – an organisation dedicated to advocating for the preservation of UK live music.
This exciting partnership launches ahead of the 50th anniversary of the Kick Hi boot, marking five decades of an iconic footwear design deeply rooted in music culture.
Kickers and the music scene
Since 1975, Kickers’ iconic Kick Hi silhouette has played a role in British music culture. The Kick Hi was seen on legends throughout the decades, from Bowie in the 70s to Miss Dynamite in the 90s.
Today, leading musicians including Hak Baker, Skepta and Eliza Rose continue to style the Kick Hi, reaffirming the brand’s deep-rooted connection to the music scene.
Stomping Grounds
Recent statistics reveal that the future of live music in the UK is at risk. 37% of clubs have closed in the past 4 years, and the past 12 months being the worst on record with 125 spaces having closed or stopped hosting events.
Kickers has joined forces with Save our Scene to host a series of events, raising awareness of the current crisis and encouraging more support for the space that’s fostered creativity and self-expression for decades.
The Stomping Grounds events will take place across the UK, featuring performances from headline acts and local talent. Proceeds will be donated to the Music Venue Trust, which goes towards protecting grassroots venues and the ecosystem.
Alex Roberts, Kickers’ Head of Brand said: “The fabric of the Kickers brand lies within the venues and local stomping grounds which are now fighting for existence. These are the spaces in which so many of those high-profile artists associated with the brand spent their formative years, and it is vital that the next generation are afforded the same opportunities.
We’re incredibly excited to team up with Save Our Scene and launch the Stomping Ground event series with an organisation that champions the same values of creativity, community, and self-expression that Kickers stands for. As we look to celebrate the 50th anniversary of our Kick Hi, we aim to support the venues that have played a huge part in shaping its history.”
Hak Baker x Stomping Grounds
The first of the Stomping Ground events will launch this November, featuring headline performances by Hak Baker. On 14th November, Save Our Scene and Kickers will be celebrating Hak’s original stomping ground, ‘Spotlight’, his local community centre in East London, which supports emerging and local talent.
That evening Hak will headline an event in the Windmill, Brixton, part of a one-off collaboration event with Signature Brew. Hak is launching his Pound in a Pint Pub Crawl & ‘Reef House’ beer, which is named after one of his most important stomping grounds, the building he grew up in. You can RSVP here.
To keep up with the Stomping Ground campaign head to the Kickers Instagram account and website.