We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

This role will leverage audience insight, product understanding and a deep knowledge of the media landscape to drive long term brand health and saliency through best in class media and communications planning. You’ll have access to our Media Planning and Buying agency partners to derive insight at a market, category and brand level to understand consumer interaction with media touchpoints. Working with our internal insight team you’ll then combine landscape data with business insight and sale data to ensure a connected media journey for consumers across all our brands.

This is a truly unique opportunity to work across multiple brands, all with differing challenges and objectives. You’ll be within a group role, looking after a portfolio of brands. However, unlike other roles, your success is as driven by your soft skills as by your technical skills. Success in this role is reliant on integrating with key stakeholders across the likes of brand, creative and insight functions.

This is the perfect role for someone who can make the complex seem simple, who can be process driven whilst being creative and who can build relationships across multiple stakeholders with differing objectives.

Whilst we need someone who has an understanding of creative approaches, this is not a creative strategy role. Success for this role is every media activation across our brands being truly consumer first and not bound by a marketing funnel. We need fit for format creative which tells our brand stories, this role is for someone who understands that media and message are equal, and brilliant creative is only as good as the media and placement foresight given early in the planning process.

This role is part of the media team, working alongside Paid Digital and CRM specialists, and reports to the VP of Digital Marketing and CRM. While there are no direct reports, you will collaborate with multiple stakeholders both within and outside the team.

WHAT DOES THIS ROLE DO?

As our Senior Comms Planning Manager, you will be responsible for:

WHAT DO I BRING TO THE ROLE?

You just might be our next superstar if you have the following skills and experience:

• Minimum 5 years’ experience in a media planning or strategy function either in-house or within a media agency
• Strong knowledge of media and marketing measurement techniques throughout the marketing funnel and across short to long term outcomes
• Proven stakeholder management skills, managing multiple relationships and being able to manage within a matrix organisation
• High level of knowledge across the media ecosystem with an understanding of identity resolution and use of first party data
• Previous experience maximising performance investment to allow for more consideration focused media investment, through channels such as affiliates and influencer
• Vertical knowledge of sports and fitness is ideal, with fashion a must
• Experience working across multiple markets, with US, UK and DE media experience being required
• A little black book of media contacts is a bonus!
• A clear understanding of customer segmentation and the importance of creative optimisation/fit for format assets.

WHAT’S IN IT FOR ME?

• Competitive Salary + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We warmly welcome your application.