We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

As Retail Marketing Manager, you’ll lead the charge in bringing Kickers and Mitre to life across our retail partners. Alongside managing the relationship with our key retail partners, you’ll own the creation and execution of retail marketing plans. You will ensure the brands show up brilliantly in-store and online during key moments such as: Back to School, Kick Hi 50th anniversary, Kickers x Mains collab, the FA Cup, and exclusive product launches. This role is pivotal in connecting our brand strategies with consumers through outstanding retail execution.

Please note, this is a fixed term contract covering maternity leave. You will ideally be able to start in April/May 2025.

WHAT DOES THIS ROLE DO?

As our Retail Marketing Manager you will be responsible for:

• Owning the build and the execution of both brands Retail Marketing Plans, leading the deployment of all ‘go to market’ retail marketing projects. This will involve working closely with the wider brand team, commercial team, and our retail partners.

• You will build effective relationships with the marketing teams of key retail partners and both our internal and external agencies, to enable the brand to show up as best in class across key retail touch points. This will involve driving creative and commercial opportunities with those key retail account partners and creating retailer specific marketing plans, to grow visibility in retail, and ultimately drive sell-out.

• • Responsible for the retail marketing budget, working with the commercial team to manage the effective deployment of this budget.
  • Briefing agencies on key campaigns.
  • In addition, you will be required to support the commercial team during customer meetings including sell-ins.

• You will manage retail projects from brief to execution. This will include effective project prioritisation and timeline development to ensure high quality, on-time delivery of retail marketing initiatives.

• • Activate campaigns throughout the year that not only focus on any new launches/products, but also campaigns that promote the brand throughout key moments in the year.

 You will be responsible for the creation of commercial tools such as product catalogues and management of the brands’ UK based showrooms.  You will also be responsible for ensuring retail partners have all the necessary assets on time, and in full, including ecommerce imagery and Brand Campaign assets.

WHAT DO I BRING TO THE ROLE?

You just might be our next superstar if you have the following skills and experience:

• Previous experience in the development and delivery of brand marketing strategy, retail marketing activation and managing retailers.
• Previous experience of both in-store and online retail marketing, ideally within the footwear, apparel or sports industry.
• Visual merchandising and proven retail activation experience is key.
• Strong project management skills, with the ability to coordinate cross-functional internal teams and external agencies effectively.
• Excellent communication skills, and the confidence to liaise with a diverse range of stakeholders of varying seniority.
• A strategic mindset, capable of translating the brand vision into actionable retail strategies.
• The ability to work reactively, as well as proactively. Planning is an essential part of the role, however the ability to react and adapt to the ever-changing market is also key.
• A willingness to travel. Whilst you will be based in London, there will be a requirement to travel across the UK as and when needed.  

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

Retail Marketing Manager (Kickers & Mitre) | Farringdon, London | FTC, full time

WHAT’S IN IT FOR ME?

• Competitive salary + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We warmly welcome your application.