As Marketing Manager (Lifestyle) you are responsible for managing the end-to-end marketing strategy. This includes strategising, planning campaigns, and developing activation platforms to grow the brand while aligning with business needs. This role is essential for driving brand heat and business results by ensuring a deep understanding of our consumers, the cultural landscape, and our brand truths.
About the role:
- Develop and execute full-funnel, 360° marketing campaigns and global initiatives to drive brand and business results in line with the brand strategy.
- Ensure the timely delivery of marketing activities from creation through to execution, driving consumer behaviour shifts necessary for achieving short and long-term sales, profit, and brand KPI targets.
- Be the expert on our consumer, category, and cultural landscape to create stories that align with our brand truths. Ensure all marketing activities are insight-driven and relevant to attract and retain consumers in key markets with differentiated propositions.
- Support the Head of Marketing in executing elements of the Brand Plan across the business and into key license and distribution partners through collaborative cross-functional working.
- Work closely with the content and community team to build a digital experience through owned and earned channels, turning followers into brand and product fans.
- Support the Head of Marketing in delivering brand development projects, including brand strategy and planning, brand positioning and guidelines, and communications and media planning.
- Develop metrics and measurements to determine campaign effectiveness. Partner with the insight team and agencies to implement performance measurement and channel optimization to drive brand heat and business results.
- Champion the brand's sustainability and social responsibility goals, ensuring a growing positive impact through progressing existing partnerships and developing new ones.
About you:
- Proven experience in managing end-to-end marketing strategies and executing full-funnel, 360° marketing campaigns in the lifestyle or related industry.
- Strong strategic planning, campaign development, and execution skills. Ability to drive brand awareness and consumer engagement across various marketing channels.
- Expertise in understanding consumer behaviour, category dynamics, and cultural landscapes to create compelling and relevant brand stories.
- Excellent collaboration skills to work effectively with internal teams and external partners. Ability to support cross-functional projects and drive marketing initiatives.
- Proficient in building digital experiences and leveraging owned and earned channels to engage and grow the brand community.
- Strong ability to develop and analyse performance metrics to optimize marketing efforts and achieve business results.
- Commitment to advancing sustainability and social responsibility initiatives in alignment with the brand's goals.
The offer:
- Salary up to £52,500am
- Hybrid / smart working from London (Farringdon) or Sunderland
- Brand and retail perks
- Financial, travel and time out perks
- Wellbeing commitment
Who we are
We are Pentland Brands, a global family business that touches the lives of millions through some of the world’s most-loved active and footwear brands. We proudly own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, KangaROOS, and Red or Dead.
Our history is rich and remarkable, filled with stories of family, ambition, and innovation. We lead from the front, creating a legacy of outstanding brands and extraordinary people. We pioneer brands that make life better, that form emotional connections with our consumers, and that keep people on the move. Our brands do good, and we are a positive force taking action for people and the planet.
We celebrate differences and give everyone the freedom to innovate and grow. We believe this is an exceptional place to build brands and careers. We want you to come to work every day excited about what we can achieve together, driven by a clear, single-minded focus on being consumer-centric and relentlessly improving our performance.
