We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

• This role will help deliver the strategy for customer relationship management across all markets for a number of brands. The role is designed to work with the CRM manager to deliver best in class customer communication, through translation of brand and trade calendars into creative briefs. The other side of the role is then to work on the analysis and implementation of CRM send rules to raise the floor for your brands. 
• As the role develops and grows, you’ll become more entwined with our customer centric marketing goals, from data and audience selection/segmentation, through to development and deployment of personalisation programs.
• You’ll be working with agency partners for delivery, so this really is a strategic role for someone wanting to take the next step in their CRM career journey, to become (even more) customer obsessed

WHAT DOES THIS ROLE DO?

• Working with the CRM manager to brief in creative needs to our central content and creative team
• Developing audience understanding and a mindset of customer segmentation, to align messaging to the right consumer
• Developing your understanding of customer success metrics and strategies, working alongside the CRM manager
• Help manage the flow of communication into agency partners through to ensure the deployment of activations are delivered in a timely manner
• Be and internal champion for CRM, looking at different approaches we can look to introduce and ways of streamlining processes for delivery.
• Work with digital trade teams to understand the ecom needs based on conversion rate and stock levels – looking at how CRM could be a part solution

WHAT DO I BRING TO THE ROLE?

You just might be our next superstar if you have the following skills and experience:

• Attitude is more important than experience for this role, we’re looking for someone with an analytical mindset and someone who can prove they’re a self starter. This could be through blazing your own path already in your career,  through to someone who is just starting out and taking initiative to learn as much as possible.
• We’d love you to have a basic understanding of marketing metrics, techniques and principles, either through education, self learning or previous placements

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

WHAT’S IN IT FOR ME?

• Competitive salary + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.