‘Invisible Plastics’ campaign wins Pentland Brands New Designers award 2019

Pentland Brands has announced that the winner of the Pentland Brands New Designers award for 2019 is Linda Scerpella, a 25-year-old motion designer at Brunel University, London.

Linda was selected from over 3,000 of the UK’s finest up-and-coming designers after wowing the judges with her ‘Invisible Plastics’ campaign; a series of animated films focusing on invisible toxins and microfibres, with the purpose of educating consumers on the dangers of plastic pollution.

New Designers is a two-week exhibition hosted by creative graduates representing universities across the UK.  The judges commended the powerful message depicted in Linda’s campaign as well as the skills she displayed from a wide range of creative disciplines.

After initially studying Graphic Design in her birth country of Switzerland from age 15, Linda moved to London, where she gained freelance graphic design experience and embarked on a course in Motion Design and Visual Effects at Brunel University, London.

Laura Allcott, Creative Talent Manager and presenter of the award said, “We were impressed not only by the calibre of Linda’s work but also by the topical and evocative messages in her campaign.

“Every year we see something new at New Designers, which is a privilege because we’re always looking for fresh perspectives. We’d like to take this opportunity to congratulate Linda on her award, and we look forward to welcoming her to the Pentland family later in the year.”

On receiving the award, Linda commented, “It was very unexpected, especially as we’re such a small course. It’s amazing to have this opportunity and I’m really looking forward to my placement at Pentland Brands. It sounds like they’ve got some pretty exciting projects going on and a lot of variety which is what I’m really looking for in the workplace.”

Linda will join Pentland Brands in-house creative agency for a two-month paid work placement, starting later this year. Previous graduates from New Designers have gone on to work across the business in areas including graphic design, footwear design and brand management.