Mitre has partnered with Pro:Direct, the world’s largest online football retailer, for an exclusive event at their flagship Central London store.

The event, which took place recently in celebration of the Mitre Delta ball and Mitre’s partnership with the FA, created an engaging opportunity for sports fans and consumers to find out more about our heritage football brand.

The event featured campaign creative and videos from Mitre’s #ThisIsFootball campaign alongside a guest appearance from the FA cup trophy. Attendees also got a chance to take part in a special Q&A with ex-footballer and pundit Jermaine Jenas and CheekySport CEO David Alorka.

Beth Fletcher-Hunt, Teamsports, said: “This is Mitre’s chance to really engage with consumers in an experiential event, leverage our partnership with The FA and continue to build a strong relationship with our football specialist retailer Pro:Direct as part of Mitre’s GTM activity. It’s been a cross-functional, team effort with Shopper Marketing, and the Commercial team and Sports Marketing all involved.”