ellesse has launched its brand new ‘For The Win’ campaign for AW19, reinforcing the brand’s winning mindset of style, confidence and attitude.

‘For The Win’ embodies a way of thinking that has remained synonymous with the brand throughout its history, looking back at an emotional mind-set that is lived and breathed not just in sport, but in everyday life. Built on style and attitude, ‘For The Win’ is energetic and expressive, exuding confidence from the slopes to the street.

Created by leading global fashion and lifestyle agency Laird+Partners and acclaimed fashion photographer Cass Bird, ‘For The Win’ seeks to bring the emotion and attitude back to the brand through contemporary fashion and product point of view. It provides a new platform to heighten the brand, reinforcing founder Leonardo Servadio’s vision that looking and feeling your best allows you to win regardless of outcome.

The campaign introduces a diverse array of global talent, presenting modern day cultural icons such as Game of Thrones actor and musician Raleigh Ritchie, rapper Princess Nokia, US musician, rapper and songwriter Saint Jhn, Austrian model Stella Lucia and British model Kit Butler. All are featured to bring style, elegance and credibility in sports and fashion; areas synonymous with ellesse from the brand’s birth.

As a tailor and passionate skier, Leonardo Servadio’s influence is clear throughout the ‘Urban Tailored’ theme of the campaign, which takes classic tailoring concepts and applying them to modern streetwear. ‘Urban Ski’ pays homage to the influence of ski apparel on 80s and 90s streetwear, featuring form fitting, overstated colour ways alongside classic adaptations of the ellesse logo.

‘For The Win’ launches globally from 20th August.