In the global deal, ellesse will supply branded fitness products to BLOK instructors for studio and BLOKtv classes, which supports users in over 150 countries to train creatively and recreate the studio experience anytime, anywhere.
The partnership will also include new joint promotions such as bespoke BLOKtv subscriptions for ellesse customers and exclusive ellesse gym range offers for BLOKtv subscribers. ellesse and BLOK will also co-create a series of exclusive content throughout the year to promote new season ranges.
Simon Breckon, ellesse Global Brand Director, says, “ellesse has a rich heritage where fashion meets sport and – with its artist community, stylish gym interiors and its ethos of creativity meets fitness – BLOK is the perfect partner to showcase this. Both brands believe fitness is a lifestyle choice and way of life that can be made accessible to all through compelling content. We’re really excited about this shared ethos and can’t wait to bring this to the global fitness stage.”
Ed Stanbury, BLOK, says, “BLOK has always been a trailblazer in the world of boutique fitness. The brand sits at the intersection of fitness and creativity – art, design, and fashion are part of our DNA. With the rapid growth of BLOKtv meaning we now have customers in more than 150 countries, this collaboration with a global apparel brand with ambitious plans to bring the worlds of fashion and fitness together is something we are really excited about.”
You can view the ellesse fitness range at www.ellesse.com