Inspired by its rich ski, tennis and gym heritage, ellesse has unveiled its apparel and footwear range for AW20. Playing on the juxtaposition of sport and fashion, the range is a sports-fashion fusion with plenty of attitude.
Shot on the streets of Brooklyn, New York, the seasonal collections bring court attitude to the city. High rise buildings and inner-city spaces are used to display the brand’s sporting heritage – bringing the energy of sport to the streets. The range features new ski apparel, revival of archive designs in its footwear collection and the development of the ellesse gym category.
The ellesse AW20 collection is supported with a fully integrated content and media campaign that will drive awareness over the next six weeks. Launched this week across 65 markets globally, the disruptive campaign and elevated A/W collection is already securing strong traction with global media outlets and influencers is available across.
Simon Breckon, ellesse Brand Director says, “Our tailored sportswear follows in the footsteps of our founder Leonardo Servardio, with products designed to make you look and feel great. Leonardo believed that looking good enabled you to perform better and win. As such, we continue to be inspired by catwalks across the world as well as tailoring techniques that infuse personality and elevate fashion style into sportswear.”
Check out the range at ellesse.com