Canterbury will be the new official equipment supplier to Union Bordeaux Bègles (UBB), a leading French rugby union team.
In a deal brokered by Canterbury’s French distribution partner, Sport Fashion, the team will wear Canterbury for the next five years, from 1st July, including on-field and off-field ranges. UBB are a French rugby union team playing in the Top 14, the first level of the country’s professional league system.
This is an important milestone for the brand in the EMEA region and will lead to expected store openings in Bordeaux.
Simon Rowe, Head of Sports Marketing at Pentland Brands says, “We’re delighted to welcome Union Bordeaux Bègles to our sponsored team portfolio.
“UBB are a thriving club in a traditional rugby heartland and as such will boost our portfolio of premier rugby players and teams. We’re especially excited about the opportunities this partnership can bring us in France.”
Laurent Marti, Union Bordeaux Bègles President adds, “We’re proud to start a new partnership with iconic worldwide rugby brand Canterbury. Its history, its experience and its quality products will allow Union Bordeaux Bègles to follow our positive momentum in merchandising and global awareness.”