Canterbury has today revealed the full collection of kit for the British & Irish Lions. The range features training and on-pitch gear, including the new British & Irish Lions Test jersey which the Lions will wear when they take on the world champions.
The brand new British & Irish Lions Test jersey is made from a recycled polyester blend fabric and is the most advanced Lions jersey to date, with Canterbury’s strongest ever neckline and its signature lightweight, breathable Vapodri+ fabric. Every element has been rigorously tested at all levels of rugby, ranging from grassroots to elite players and across the globe in different climates.
The sleeve features the unique Lions graphic design, the pieces of which come together to represent all those who have helped the players to reach the highest level of the game and achieve their success.
Warren Gatland, British & Irish Lions Head Coach, commented: “We know from our experience of the last tour that Canterbury kit is of the highest quality, and this collection is no different. I know the players are going to love every single piece of the range and I would love to see as many fans as possible supporting the team and helping us to create a ‘Sea of Red’ wherever they are cheering on from.”
Canterbury has also unveiled the Lions Stealth Pack, the first ever collection of Lions products in an anthracite colourway. Alongside this there is an increased range of training and off-pitch product in the iconic Lions red, allowing fans to recreate a Sea of Red on game day.
Simon Rowe, Global Head of Sports Marketing, at Canterbury, said: “We know that this year’s Lions tour is going to be a series like no other, so it’s only right that we could offer a better product range for both players and fans than ever before. The new collection of products means fans can get ready for the tour by getting their hands on the exact same kit the players will be wearing on pitch in South Africa.”
The latest range of product adds to the current collection already in market, which includes three times as many women’s products as ever before and its biggest ever junior product range.
The full range of Canterbury’s British & Irish Lions range is now available from www.canterbury.com.