Canterbury launches British & Irish Lions jersey ahead of 2021 tour

Canterbury has unveiled the latest British & Irish Lions Pro jersey ahead of the upcoming 2021 tour of South Africa 

With the Lions squad recognised as being made up of the best of the best, the iconic red jersey’s new design features a striking graphic on the shoulders, comprising a multitude of individual pieces which come together to form the image of a lion. Symbolising the origins of the players and those who have helped them to reach the pinnacle of the game, each piece pays homage to every teammate, club coach, family member and friend who helped them along the way. 

The Pro jersey is the Lions’ most sustainable ever, with the main body made up of 100% recycled polyester and is available in menswomens and junior sizes, allowing supporters to be part of the pride and show their support. 

Today’s announcement also kicks off Canterbury’s #MadeFromAll campaign which celebrates the rugby community and aims to highlight some of the game-changing stories from players of Lions Origin Clubs across the UK and Ireland. To help launch the kit, Canterbury enlisted the help of Moseley Rugby Club – one of the oldest clubs to have produced a Lion – to create a series of striking images. 

Simon Rowe, Global Head of Sports Marketing, at Canterbury, said: “Becoming a Lion takes hard work and dedication and is the pinnacle of a player’s rugby career. In designing this jersey, we looked deeper into what it takes to reach that elite level and what becomes clear is that they didn’t get to the top on their own.  

Throughout their journey they have had the support of many mentors and advocates – from the parents and family who ferried them around as children to the coaches who harnessed and finessed their games – and we wanted to celebrate those often-unsung heroes. Our Origin Lion graphic is our tribute to them.   

“Canterbury believes that rugby is a game for everybody and the launch of our #MadeFromAll campaign further demonstrates this. We can’t wait to hopefully see supporters gathering again in the jersey as we cheer the Lions on in South Africa. 

Warren Gatland, British & Irish Lions Head Coach, commented: “The jersey looks awesome and I think Lions supporters, as well as the players, are going to love it too. Canterbury, as we have become accustomed to, have done a great job yet again.  

“Some of the best experiences I’ve had as a Lions coach have been looking out across a stadium ahead of a match and seeing a ‘Sea of Red’ Lions jerseys. Literally entire stands turned red; it’s an incredible thing to witness and creates an atmosphere that is truly unique to the Lions.”   

The Canterbury British & Irish Lions Pro jersey is available now from www.canterbury.com 

Media enquiries

If you have a media enquiry or would like to be added to our mailing list, please email or call:

Rebecca Vicary
Head of External Communications
rebecca.vicary@pentland.com
+44 (0) 208 970 2379

For individual media contacts at our brands, please email communications@pentland.com