Berghaus is launching The Ascension Series, a collection of films to promote new standards of inclusivity in adventure filmmaking and the outdoors. The short films share inspiring stories of adventurers who have defined themselves outside.
The first pioneering film, which premieres on the Berghaus YouTube channel at 7pm (GMT) today, explores cultural heritage, identity, and connection to a landscape. It follows the story of Adam Raja, a young Scottish man with Pakistani heritage who spent his youth embroiled in gang culture, knife crime, drug and alcohol abuse; until he set foot in the mountains.
Two more films are set for release this year, one featuring mountain and adventure sports photographer and filmmaker Hamish Frost and the other following mountaineer and climber Morag Skelton.
Dan Cunningham, global head of brand at Berghaus, explains how these films form part of larger commitment to opening up the outdoors to more communities.
“There is a huge spectrum of barriers that hold us back and stop us from getting out there. Those barriers can be mental and physical, tangible and intangible. But they exist and we’re serious about smashing them. And one thing we can do to help with this is shine a strong light on the people that have overcome them.”
Berghaus worked with the agency Coldhouse to make sure people with sight and hearing difficulties can access this inspiring outdoors content. So all films will be available with open captions, audio description, and on-screen British Sign Language (BSL) translation.
The adventure brand hopes the films help to shift attitudes and inspire a more adventurous way of life for people who believe the outdoors ‘isn’t for them’.
To find out more about the Ascension Series and the brand’s ongoing work to improve accessibility in the outdoors, visit: www.berghaus.com.
Image credit: Matt Pycroft