Our story

  • We take our first steps selling shoes.
  • We start to manufacture shoes and continue to grow the business.
  • We’re one of the first European companies to source shoes in Asia, which allows us to grow faster.
  • We open an office in Hong Kong, which remains at the heart of our sourcing business today.
  • We start selling skateboards, shoes, handbags, luggage and sportswear.
  • We buy a majority stake in a small athletic footwear brand called Reebok for $77,500.
  • Reebok launches the world’s first shoe designed for aerobic exercise. A turning point for Reebok is the introduction of coloured running shoes.
  • We’re appointed UK distributor for Italian tennis and ski brand ellesse and fashion footwear brand Kickers.
  • We buy leading performance swimwear brand Speedo.
  • We sell our share in Reebok for $770 million.
  • We become the worldwide footwear licensee for the French tennis fashion brand, Lacoste Chaussures.
  • We add outdoor brand Berghaus and ellesse to our family of owned brands.
  • The original football brand, Mitre International, joins the family.
  • We buy London fashion label Red or Dead and athletic fashion footwear brand KangaROOS.
  • We become the worldwide licensee for London fashion brand Ted Baker footwear.
  • We buy rugby brand Canterbury of New Zealand and the Californian casual lifestyle sneaker brand, SeaVees.
  • We buy the cycling apparel brand, and Movistar Team clothing partner, Endura.
  • We announce that Speedo North America will join the Pentland family.